SMX West — Santa Clara, CA
If SEO 1.0 is about ensuring that 1990s-era web design techniques (such as tables and frames) are modified to minimize search engine ranking issues, then Web 2.0 is all about addressing how you can make your sites search-engine friendly with new technology. CSS, AJAX and other dynamic design techniques can give search engines fits; SEO 2.0 is all about ensuring that Web 2.0 sites are as search engine friendly as Web 1.0 sites.
Moderator: Stephan Spencer, President, Netconcepts
Speakers:
Mikkel deMib Svendsen, Creative Director, deMib.com
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Nathan Buggia, Lead Program Manager, Live Search Webmaster Central, Microsoft
Filed under: Seminars SEO
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In this in-depth article about content optimization on ClickZ, Netconcepts Director of Natural Search Consulting PJ Fusco, digs deep into this essential part of SEO.
Content optimization is about prominently incorporating targeted keywords and keyword phrases into the copy on each page to appeal to prospects searching for your goods and services. Doing so ensures your content has a chance to be found for all the right words. Ideally, these are highly searched terms and phrases that convert. That’s where keyword research comes into play when optimizing your site’s content.
Before you dig into keyword research to determine how well targeted your content is and what the size of your keyword market is, there are a few basic skills to add to your repertoire. Fundamental content optimization skills include:
* How to compile keyword research.
* How to measure content optimization efforts.
* Some basic copywriting knowledge.
* Basic HTML coding and basic SEO knowledge.
* A commitment to optimizing content — efforts will pay off!
For more about content optimization, read the full article at ClickZ here.
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SMX West — Santa Clara, CA
The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.
Moderator: Vanessa Fox, Features Editor, Search Engine Land
Speakers:
Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, NetConcepts
Phil Stelter
Q&A Speakers:
Paul Dillon, Director, Live Search Shopping, Microsoft
Ken Kronquist, Director of Product Management, Yahoo! Shopping
Filed under: Ecommerce Seminars SEO
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In this article originally written for ClickZ, Netconcepts Director of Natural Search Consulting PJ Fusco tackles some of the negative press that SEO has received recently. Her article addresses some of the reasons why SEO professionals get a bad rap. Simply many SEO professionals, even the ones who work here, at Netconcepts, can’t discuss the successful results from client implementation strategies.
If you haven’t had the luxury of working with an SEO expert who operates in complete transparency within the strictest current best practice guidelines, then you know that some SEO practitioners over-promise and under-deliver. That’s why these critics have lambasted and lampooned our industry. Yes, they did throw out the baby with the bathwater to make a point, but the point remains.
One of the big problems the SEO industry faces is clients who won’t allow us to name them publicly and discuss their results. We have one e-commerce client that’s showing 39 percent growth in year-over-year organic search engine referrals. Natural search results are driving more traffic to its site than ever before.
PJ addresses this issue more in detail in her full article at ClickZ. To read the article, click here.
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One of the top issues in delivering up local search results in a map-based format is what to do with businesses which have no street address. During the SMX Local & Mobile conference back in October, Dick Larkin asked Google Earth VP Michael Jones a question about this very thing: "What should we recommend to local businesses which do not have a local street address—how do they get into Google Maps search results?" Michael’s answer was surprising. I’ll give you his answer in a moment.
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Filed under: Articles Ecommerce local search SEO
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eTail 2008 — Palm Desert, CA
Table moderator:
Brian Klais, Vice President of Search, Netconcepts
Table topic:
Natural search marketing and analytics
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Orbital RPM is a consulting firm merging the strategic oversight of a Chief Learning Officer [CLO] with the most progressive methodologies of learning and development. A workforce that has evolved from an industrial society to a knowledge society requires learning and development that has undergone the same transformation. Traditional training was suitable for the way businesses operated several decades ago. Orbital RPM brings the revolution in learning and development needed by today’s workforce.
Orbital RPM sought a website on the leading edge of functionality to match our progressive services. Our goal is to become the information destination for learning and development professionals and our new site is a major asset in that pursuit by including a tag cloud, videos, podcasts, a calendar of events and behind the scenes content management for easy maintenance.
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THE Conference on Marketing — Naples, FL
If you want the “secret sauce” to rocketing past your competitors in the search results, this session is for you.
- Learn how to gain higher rankings through Web 2.0, “The Long Tail,” blogs, and social networks
- Obtain the tools and techniques to ‘reverse engineer’ competing sites that outperform yours in Google
Filed under: Seminars SEO
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Have you been trying to “fly under the radar,” engaging in activities outside of Google’s guidelines but subtly so as not to get caught? More and more SEOs are moving into this dangerous territory as the guidelines continue to broaden (prime examples of which being the expanded definition of doorway pages and the addition of link buying to the list of no-nos). Buying links in “stealth” mode still works, as many SEOs will attest. But what if Google is archiving your efforts for future review, to uncover what it can’t right now due to current limitations? Do you really want to be profiled retroactively as a spammer?
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Shop.org Strategy and Innovation Forum — Orlando, FL
iGoogle, Facebook, MySpace, Bebo - social networks are the hottest topic of Web 2.0. Recent developments such as Google’s OpenSocial platform may further accelerate the explosive growth in widget and gadget application users. So what do widgets really mean to your customers and to your bottom line? What monetization strategies should you focus on to ensure widgets are more than just a buzzword to your organization? And how to you prevent your widget from becoming another lost or unused orphan among thousands of other apps? Misty Locke, co-founder and president of Range Online Media, has been working with numerous retailers to determine the most innovative, engaging and measurable approach to web applications. Misty will lead a discussion with other industry experts to answer these questions and to tackle how to succeed with widgets and gadgets today, pitfalls to avoid and emerging opportunities beyond 2008.
Speakers:
Misty Locke, Co-Founder and President, Range Online Media
Stephan Spencer, Founder and President, NetConcepts
Pinny Gniwisch, Founder and EVP Marketing, ice.com
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